BROCKTON, Pile. — The primary generation AJ Dybantsa were given paid for basketball, he didn’t need the cash.
When the population’s lead employ was once named Massachusetts Gatorade Participant of the Past as a highschool freshman, it got here with a money prize: $1,000. That was once a dozen of cash for a 14-year-old who insists he didn’t even get excellent at basketball till a yr ahead of.
For a young person, that may advance towards video video games, sneakers and even his generation. However Dybantsa didn’t need it for himself. In lieu, he thought of Brazzaville.
He first visited his father Ace’s place of origin, the capital of Congo, when he was once 4. Ace and his spouse, Chelsea, old the commute to provide their son standpoint on their era again in Brockton and the utility of giving again to the crowd.
So, when the Gatorade take a look at arrived, Dybantsa didn’t know what to do with it. Holding it didn’t really feel proper.
“Do it for your heart,” Ace advised his son. “Don’t take the money. That will come later.”
Ever since nearest, the 17-year-old Dybantsa has accomplished issues in a different way.
“Don’t take anything for granted,” Dybantsa advised The Athletic lately. “People are less fortunate and don’t have what we have. If I continue this route, I’m going to get a lot more money than that. So, I might as well just donate (that check) back to the community.”
Title, symbol and likeness (NIL) rights have reworked American newbie sports activities, and Dybantsa has been Poseidon driving this monetary stream. He was once the 3rd male basketball participant to signal a sneaker offer with Nike generation nonetheless enjoying in highschool and nearest changed into the latest face of Crimson Bull quickly thereafter. Dybantsa rose towards the lead of his elegance at St. Sebastian’s, a Boston-area faculty, and nearest changed into the freshest teenager loose agent within the game when he signed profitable trade in with Prolific Prep (Calif.) as a youthful and nearest Utah Prep as a senior.
Ace had a plan for his children, AJ, Jasmyn and Samarra, ahead of they had been even born, getting a role as a police officer at Boston College so they may get loose tuition. But if they became out to be promising athletes, their plans modified.
“AJ, when he was in sixth grade, he said, ‘Dad, I’m not going to BU,’ ” Ace recalled with amusing. “I said, ‘God dammit!’ ”
AJ anticipated to usefulness nearly all of this season to review all his faculty choices and put together a call ahead of March Insanity. He had blue bloods Kansas and North Carolina in his ultimate 4, however Alabama and BYU had been proper there with them. Nearest, simply ahead of Thanksgiving, Dybantsa advised his folks it was once generation. He was once able to dedicate upcoming catching a BYU recreation in particular person Nov. 16.
Dybantsa will most likely start in Provo, Utah, because the presumptive Disagree. 1 decide within the 2026 NBA Draft, unequivocally the most important big name in faculty basketball for a yr.
“He’s what the NBA is looking for,” stated a NBA front-office govt, who was once granted anonymity so they may discuss freely. “Wings with legitimate size that understand the game, can create offense and then, in theory, can guard multiple guys.”
When Dybantsa donated the Gatorade take a look at to the native Boys & Ladies Membership as a highschool freshman, he presumed that cash coming next can be as soon as he shook NBA commissioner Adam Silver’s hand on draft night time. However NIL exploded in a single day, and Dybantsa was once the big name of the bidding struggle that has outlined this untouched week of faculty basketball.
AJ Dybantsa meets a tender fan at a college in his place of origin of Brockton, MA. (Jared Weiss / The Athletic)
The irony was once he had negative concept how a lot he was once making. Ace’s process was once to deal with the trade facet; AJ’s process was once books and ball.
“People just gonna talk, but I (didn’t) even know how much I’m getting. They just tell my dad all of that,” Dybantsa stated. “I’m trying to make it to the NBA, so wherever they can get me the fastest there with the best development, there’s a whole lot of pillars that come with it. Money’s going to come if I do the work, so I’m not worried about the money in a year.”
‘Ain’t negative Plan B’
One age early in Dybantsa’s youthful season, he was once tall over a gaggle of basic faculty scholars generation visiting a category in his place of origin. The kids are in amaze of this giant child who isn’t that a lot used than them.
Maximum of them don’t precisely know who he’s, however they know he’s someone. Dybantsa old to be the only taking a look as much as population, however now they give the impression of being as much as him.
“It’s a good feeling. Basketball was funner when there was nothing going on when we were all 10 years old,” Dybantsa stated. “Nobody got skill, everybody’s the same. It was way more fun. But now people judge you for who you are. The same people who hate on you are the same people in the stands trying to ask for a picture. The game’s still fun, but it’s different now.”
As soon as he’s strolling again to his dad’s automotive, the dynamic shifts again to standard. Ace tells AJ he must advance house, do his homework and put together some lunch. He has to scrub his room, even though he simplest visits for a couple of days a generation.
“I tell AJ all the time, you may be No. 1 in the country, but in my house, you ain’t No. 1,” Ace says with a obese smile. “When the coach yells at him, I say, ‘AJ, I love you, don’t I?’ He says, ‘Yes, you do.’ When the coach yells at you, he loves you. He wants you to correct what you’re doing wrong.”
Ace’s favourite tales to recall are of the entire instances he referred to as his son’s coaches and advised them to “bench his ass” as a result of AJ didn’t guard his folks’ majestic requirements. In 6th grade, AJ didn’t put together the honour roll. Ace advised the lecturer they had been riding to Pristine Jersey for a match, however his son was once now not enjoying in both in their video games.
“The coach looked at me and said, ‘You’re really gonna drive six hours?’ ” Ace stated. “I told him, ‘You heard what I said.’ ”
Once they arrived on the health club, Dybantsa going to heat up simply as he at all times does, however nearest his lecturer approached and whispered one thing in his ear. Dybantsa spent the sport observing from the sideline. However for the second one recreation, the lecturer determined the punishment was once enough quantity.
Lesson realized, no less than by means of his same old. However now not Ace’s.
“So, on the drive home, I (told AJ), ‘Next time, I won’t even bother bringing you to the tournament,’ ” Ace stated. “Ever since then, honor roll.”

AJ (left) and Ace Dybantsa (proper) in combination in January 2024. (Jared Weiss / The Athletic)
The more youthful Dybantsa brings up the word “sugarcoating” steadily. He’s criticized by means of his dad each age, so complaint from his coaches and the society doesn’t section him.
“If you get sugarcoated your whole life, you ain’t ever gonna get better,” Dybantsa stated. “(My dad) being tough on me and my sisters has impacted us in a way. Everybody wants something handed to them, but we know life is not gonna work like that.”
He has an aversion to goodies now. Inform him adore it is, and he can paintings with that. Ask any individual who has been round Dybantsa about what makes him particular, and it is going to whisk a generation ahead of you listen about his recreation.
“AJ is the total package on and off the floor,” stated Ryan Bernardi, his lecturer at Prolific Prep. “He is extremely respectful, he’s charismatic, great personality. … I believe these traits were instilled in him by his parents.”
Passing at all times got here naturally to Dybantsa, as he claims that he’s simply now finding out find out how to be a real scorer. Bernardi and Ace had been continuously on him for now not being competitive enough quantity in pursuing his shot generation at Prolific. The more youthful Dybantsa at all times maintains the utmost factor he desires is to be referred to as a ball hog.
“My mindset will never be just scoring. I’m always going to pass,” Dybantsa stated. “There’s never going to be a game where I have zero assists. I like making sure that everybody eats.”
What makes Dybantsa this type of tantalizing chance is that he’s already this type of whole participant, a former middle became playmaking wing. His mix of steadiness, IQ, talent and explosiveness put together him one of the vital promising avid gamers to go into faculty this century. Dybantsa was once slow all over his September consult with to Kansas at 6-foot-8 1/2 in socks with a 7-1 wingspan, in line with Ace. His peak is up part an inch from the start of the yr.
He’s a gazelle attacking the rim and will hurry up over any individual from each spot at the flooring, levitating to a peak the place contests are simply ideas that success must interfere at the protection’s behalf. Dybantsa’s passing reads out of pick-and-rolls are probably the most best possible at his place. He’s a brick wall on protection, flipping his hips to influence drivers extra easily than avid gamers part his measurement. There may be a lot room for growth, however the holes in his recreation are slow at a molecular degree.
When Boston-area talent professor Brandon Ball first began shaping Dybantsa’s recreation, maximum of his pupils labored out two times a age all over the summer time. However Dybantsa, nearest 14, was once other. It reminded Ball of his big name consumer Terrence Clarke, who was once probably the most lead avid gamers within the population on the generation, ahead of death in a automotive collision.
Dybantsa would start on the health club at 6 a.m., and they might paintings on construction his talent i’m ready. He would elevate weights at 9 a.m. and nearest go back to the health club to paintings on his jumper at midday. He would have a recreation at 6 p.m., which must be the top of it. However negative, another exercise at the flooring postgame.
“Most kids can’t do three times a day, but he has great body language at every single stop,” Ball stated. “He understood the mission early, and Terrence was the same way. The kid’s work ethic is different.”
Most youngsters that while have lives outdoor the health club. No longer Dybantsa. He proudly claims he doesn’t do the rest outdoor of ball and college. Ask him what his leisure pursuits are, they’re basketball and basketball. There’s a explanation why BYU’s extra buttoned-up campus tradition wasn’t a deterrent for him.
There’s a commonality to maximum avid gamers who maximize their careers within the NBA. They had been those who had been going in difference paintings generation their friends had been enjoying video video games or taking to the films. They had been taught one thing at the courtroom as soon as and nearest can do it an month next as though they’ve recognized it their complete era.
As Dybantsa grew and temporarily changed into probably the most best possible avid gamers within the nation, it cemented his persuaded trust that basketball was once taking to be his generation, now not that anybody who knew him was once wondering it at that time.
“My life motto is ‘Ain’t no Plan B. I plan who I’m supposed to be,’ ” Dybantsa stated. “People always ask me if I have a Plan B. Nah, I don’t.”
Prince of the NIL revolution
A yr in the past, Dybantsa had by no means heard of Utah Prep. Few population had.
It’s a reclamation mission of a defunct faculty that relocated to Typhoon, Utah, however it’s not pronounced hurricane. Ask an area to give an explanation for its Scouse roots so that you can perceive.
In a while upcoming becoming a member of a star-studded roster at Prolific Prep, an Adidas faculty, Dybantsa signed a offer with Nike that ends ahead of his faculty profession starts. Now that NIL has made each highschool offseason a free-agency duration, Prolific knew there was once a excellent anticipation Dybantsa was once warding off to a Nike program for his senior yr. Input Utah Prep.
“For everyone involved, this was a first of its kind,” Bernardi stated. “A new precedent had been set, and we are all trying to figure it out as it goes. I think the mindset of ‘What’s your offer’ has been the biggest change and you have to make quicker decisions.”
BYU donors facilitated an April consult with to the varsity for Ace and Chelsea ahead of they took a commute all the way down to Provo to peer the varsity’s campus. That was once after they first met incoming BYU lecturer Kevin Younger, who was once nearest the lead associate for the Phoenix Suns however traveled out of Arizona in the course of a playoff sequence to host the consult with.

Dybantsa much appreciated with BYU scholar fanatics all over a up to date recreation in Provo, Utah. (Chris Gardner / Getty Pictures)
Utah Prep reportedly introduced Ace $600,000 and an possession stake within the fledgling program, according to the Salt Lake Tribune. Performed offer. AJ visited, noticed the mountains within the distance and signed up for the go. There was once not anything else to do there, which is solely how he preferred it.
When Dybantsa was once requested why he didn’t attend probably the most iconic highschool systems like Montverde Academy in Florida — which reportedly offered $1 million for AJ’s senior season — he defined how he sought after to do issues in a different way.
“Montverde, we can use them as an example, I’m trying to show people you don’t have to go to a school like that to accomplish certain things,” AJ stated. “They’re a great school, and they’ve got the most league guys from high school. So, there’s no knock going there. But you don’t have to go to a school like that.”
As regards to each primary NBA agent recruited AJ, however Ace determined to proceed to govern his profession generation bringing on Shaquille O’Neal’s former agent, Leonard Armato, as an helper.
Ace negotiates offer, is going to Armato for his enter, involves AJ for his determination, and a call is nearest made. Companies were capitalizing at the NIL gold hasten however steadily fee charges upwards of 20 %, considerably greater than their short on NBA assurances. Ace has turn out to be a grasp schmooze and prospers on this untouched gig.
Reviews have pegged Dybantsa’s NIL package deal to be importance round $7 million, despite the fact that population with wisdom of the negotiations stated the volume coming without delay from BYU’s NIL collective is nearer to $5 million. Within the early phases of the NIL week, there may be some ambiguity as to what defines an fresh offer with the varsity.
The NCAA does indirectly control NIL because the marketplace has been formed by means of courtroom choices over the date a number of years. The proposed Area v. NCAA agreement in October has cleared the best way for a revenue-sharing style from the universities to the avid gamers that would advance into impact once July 2025. However the avid gamers don’t seem to be workers and there’s negative union, so there’s no collective bargaining to ascertain an agreed-upon machine.
Dybantsa’s function within the recruitment was once to get the solutions he wanted for his profession. He requested coaches for his or her ocular of establishing an offense via him and the way he would convey profitable to their group. He didn’t simply need to understand how the top lecturer operates, however what his medication and dietary program would seem like. He desires to be a professional ahead of he’s technically a professional.
The decision that sealed the offer was once from Kevin Durant, who performed for Younger in Phoenix. All Dybantsa sought after was once to emulate Durant’s trail to greatness, so he was once bought on Younger being his information.
“You don’t want to just sign with somebody. You want to be partners with them,” Dybantsa stated. “There’s a lot more to an offer than just money. People only see the money part of it, but it’s not just about money.”
Within the overdue phases of his recruitment, AJ and Younger had been talking without delay generation Ace was once dealing with negotiations with the universities. After all, Alabama and North Carolina matched BYU’s trade in, unbeknownst to AJ.
Even if Dybantsa first knowledgeable his father in overdue November he was once able to decide to BYU, Ace saved the point of interest on basketball and didn’t expose the cost tag. Ace advised his son to suppose it over generation the elder Dybantsa paid one utmost consult with to UNC.
When Ace returned, AJ was once totally locked in on BYU. They referred to as the varsity and signed the bureaucracy ahead of Ace in spite of everything advised AJ how a lot the NIL marketplace aspiring he was once importance.
AJ’s reaction?
“Wow.”
‘I’m now not gonna trade’
At Dybantsa’s video games, the baseline underneath the opposing group’s basket is covered shoulder to shoulder with each younger photographer and videographer looking to fracture into the obese leagues, similar to him. When the groups transfer baskets at halftime, there’s a insane hasten of swinging tripods to get the most efficient spot at the alternative facet of the health club.
The times of strolling the streets in solitude are coming to an finish. He’s already changing into in an instant recognizable.
“(He’s) trying to navigate being the main character and understanding how much people look up to him and will follow him,” Bernardi stated. “I think his consistent vocal presence will be a big key for him as he turns into a great leader.”
When he returned to Boston for a recreation along with his untouched faculty, Utah Prep, each i’m ready of visuals is thoroughly careening his means. His air of mystery captures the entire enviornment now. Except for the blinged-out chain round his neck, he nonetheless carries himself like no person is observing.
“I’m not gonna change. They might,” Dybantsa stated. “There are some people I know that become famous and change their whole personality. They want to have this lavish lifestyle, but I just stick to who I am, and I think people mess with that.”
Dybantsa plans to go back to Boston in January to peer crowd, and so they’ve already scheduled a shoe giveaway to an area highschool. He by no means comes house empty-handed.
He’ll go back as probably the most highest-paid newbie basketball avid gamers in American historical past. Ace has been working the display generation his son makes a speciality of basketball and being a child. Ultimately, AJ can assemble his empire as he climbs the ladder to NBA stardom.
Attending to the obese level isn’t the hardened section. Setting apart your self is. Ace is aware of he received’t have a lot success telling a nationally famend faculty lecturer to bench his son as a result of he didn’t get again on protection. The ones days are over.
That’s why AJ joined a program the place he’ll be handled the similar means since he was once negligible. Ace has negative selection however to provide it a fracture and believe his son is able, so long as AJ nonetheless cleans his room when he comes house. Some issues may by no means trade.
“He’s probably going to correct me, but he’s not going to be yelling at me,” AJ stated. “Well … he might.”
(Representation: Meech Robinson / The Athletic; lead pictures: Barry Chin / The Boston Globe by the use of Getty Pictures; Jim Poorten, Altan Gocher, Hans Lucas, Ezra Shaw / Getty Pictures)