- Fashion Deals:
- Levi’s 501 Mid-Thigh Denim Short: Originally $60, now $30.
- Calvin Klein Modern Cotton Unlined Wireless Bralette: Originally $30, now $18.
- Steve Madden Dina Flat Sandal: Originally $65, now $39.
- Dokotoo Floral Print Puff-Sleeve Blouse: Originally $50, now $28.
- Hanes Perfect V-Neck T-Shirt: Originally $14, now $9.
- Beauty Deals:
- Cosrx Snail Mucin 96 Repairing Essence Serum: Originally $25, now $12.
- CeraVe Skin Renewing Retinol Serum: Originally $25, now $19.
- E.l.f. No Budge Retractable Eyeliner: Originally $5, now $4.
- Olaplex No. 4 Bond Maintenance Shampoo: Originally $30, now $23.
Shoppers are likely to spend roughly $14 billion during Amazon’s Prime Day two-day shopping event this week, according to projections from Adobe Analytics, a firm that studies e-commerce transaction data.
Amazon said that Day 1 of its two-day Prime Day 2023 earned its biggest sales day ever, although it doesn’t disclose total sales for Prime Day.
The $12.7 billion shoppers spent at Amazon last year during Prime Day was 6.1% more than what they spent during the 2022 event, according to Adobe.
Spending at Amazon (AMZN.O), opens new tab on Tuesday and Wednesday could rise 10.5% from Prime Day 2023, Adobe said.
The online retailer began holding Prime Day a decade ago, typically in July. Prime Day accounts for 1% to 2% of Amazon’s net global sales, according to CFRA Research.
Amazon started advertising pre-Prime Day deals in early July on clothes, back-to-school gear, wellness products and electronics, though it moved Prime Day back by five days on the calendar this year.
Prime Day 2024 is just a day away. If you are here, you are searching for an early look at the summer’s hottest savings event and for all the info on how best to put your Prime membership to use.
While the two-day event won’t officially be starting until tomorrow, July 16, you can already start shopping. We are already tracking some early discounts that are offering the best prices of the season on everything from the latest tech to appliances, headphones and so much more.
“I think Amazon this year is largely sticking to its tried-and-tested Prime Day playbook,” says Sky Canaves, a principal analyst at eMarketer. That means offering good deals that, in turn, drive more Prime sign-ups. Some of the biggest discounts this year are invite-only deals from big brands that only Prime members can request access to: The Peloton bike is 30 percent off, while a pair of Sony headphones is 55 percent off, and a Citizen chronograph watch is discounted by a pretty massive 60 percent.
You can also expect a lot of beauty products to go on sale. “Amazon has got more premium brands involved this year, especially in categories like beauty,” says Neil Saunders, managing director of retail at the consulting firm GlobalData. Clinique, for example, just recently became available on Amazon, joining the ranks of popular beauty brands like Dermalogica and Laneige already on the platform.
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