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Bathtub & Frame Works has selected a former Nike govt to turn out to be its pristine CEO.
The corporate stated Monday that Daniel Heaf, Nike’s former eminent technique and transformation officer, has taken over the CEO function at Bathtub & Frame Works efficient straight away.
“I am honored and energized by the opportunity to lead Bath & Body Works into its next chapter of growth,” he stated in a remark. “Bath & Body Works has extraordinary untapped potential and sits at an exciting inflection point.”
A Bathtub & Frame Works bundle in Las Vegas, Nevada, US, on Monday, June 3, 2024. The corporate is pulling a candle from its cabinets then customers on-line likened it to the Ku Klux Klan (Bridget Bennett/Bloomberg by the use of Getty Photographs / Getty Photographs)
CEO Gina Boswell stepping unwell induced Heaf’s variety as CEO.
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“On behalf of the Board, I want to thank Gina for her contributions to Bath & Body Works,” board chair Sarah Nash stated. “In the post COVID-normalization period she was able to stabilize the business and return it to profitable revenue growth.”
She has held the manage task on the good looks and skin care company since November 2022. In March, the corporate stated Boswell can be briefly absent, for a number of weeks, for surgical operation.
Heaf’s appointment used to be unanimously authorized through the corporate’s board, in keeping with Bathtub & Frame Works. He’s additionally anticipated to get a seat on Bathtub & Frame Works’ board then its later shareholder assembly in June.

Bathtub & Frame Works bundle front in mall: Gather recognized for promoting frame merchandise. (Roberto Machado Noa/LightRocket by the use of Getty Photographs / Getty Photographs)
Along with Nike, his earlier skilled revel in contains management roles at Burberry and BBC International, the corporate stated.
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Bathtub & Frame Works touted Heaf as having a “deep consumer-centric mindset and a track record of driving bold innovation at scale across global consumer and retail companies.”
The alternate in management comes as the corporate grapples with unsure discretionary spending, which led to it to forecast annual gross sales and benefit in large part beneath expectancies in February.
| Ticker | Safety | Closing | Trade | Trade % |
|---|---|---|---|---|
| BBWI | BATH & BODY WORKS INC. | 33.58 | -0.18 | -0.53% |
The corporate on Monday additionally introduced initial first-quarter effects and stated it could preserve its full-year internet gross sales and benefit forecast.
For the 12 months, Bathtub & Frame Works nonetheless anticipates it’ll see 1-3% expansion in its internet gross sales. Its annual profits consistent with diluted proportion are anticipated to be within the $3.25 to $3.60 length.

A Bathtub & Frame Works bundle on the Dadeland Mall in Miami, Florida, on Nov. 14, 2023. (Eva Marie Uzcategui/Bloomberg by the use of Getty Photographs / Getty Photographs)
The corporate initial stated it generated $1.42 billion in first-quarter internet gross sales, marking a year-over-year leap of three%.
Its reliable first-quarter monetary effects are slated to come back out then within the age.
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The corporate’s retail footprint spanned just about 1,900 company-operated places within the U.S. and Canada, plus over 500 franchised retail outlets in alternative nations at the start of February.
Bathtub & Frame works used to be significance $7.19 billion on a marketplace capitalization foundation as of Monday afternoon.
Reuters contributed to this file.